MUMBAI: With traditional or legacy advertising systems fading away, tech platforms and systems for fully automated MADtech and AdTech are fast replacing all digital and online ad business. Even OOH systems are automated and tech driven and mostly do not depend on manual inputs, except for intial programming.
Mumbai-based Vertoz, a state-of-the art tech company and the most prominent player in the advertising technology sector (AdTech), has taken a significant step towards safeguarding its innovative solutions and products in the Indian market. The company has recently submitted a patent application for its cutting-edge real-time bidding dynamic price optimization technology, according to market news.
Ground-breaking Tech at the Core
Vertoz’s patent filing focuses on protecting its pioneering proprietary advertising technology solutions and avant-garde proprietary software platform, which is designed to optimize pricing in real-time bidding scenarios. This move underscores the company’s commitment to innovation and excellence in the rapidly evolving global digital advertising landscape. Not just in India, Vertoz solutions and platforms are used all over the world by Fortune 100 and other leading firms to meet their international advertising needs.
Strategic Biz And Legal Implications
The decision to file for a patent in India carries several potential benefits for Vertoz in terms of branding, exclusivity and innovation. Prominent among them are:
Intellectual Property Protection: By seeking patent protection, Vertoz aims to secure exclusive and non-neotiable rights to its technology in the Indian market.
Competitive Advantage: The patent, if granted, could provide Vertoz with a unique selling proposition and exclusivity to the associated tech in the Indian adtech sector.
Market Position: This move will not just strengthen, but establish Vertoz’s unique position as a technology leader in the digital advertising space.
Industry And Trade Impact
Vertoz’s patent application highlights the growing importance of sophisticated pricing and distribution algorithms in the digital advertising industry also known as AdTech and MADTech, a combination of tech-based advertising and marketing platforms. Automated real-time or live bidding and dynamic price optimization or fluctuation is increasingly crucial for maximizing ad revenue and efficiency, giving advertisers the maximum bang for their bucks.
As the digital advertising landscape continues to evolve and grow exponentially, innovations like Vertoz’s technology platforms play a vital role in shaping the future of programmatic advertising. The outcome of this patent application could have significant implications for the company’s future growth, biz strategy and market position in India’s burgeoning digital advertising sector, which is expected to grow at a tremendous pace, as more and more brands go the digital way.
Traditional advertising is dead and its only digital, tech platforms like those of Vertoz that will rule the game in the coming decade.
Investors and industry observers will likely keep a close watch on the progress of Vertoz’s patent application and its potential impact on the company’s future performance in the Indian market. It is most likely to be accepted, according to industry sources, as the company offers very innovative and cutting-tech solutions, as such not easily available in the Indian market.
We will update you regarding the above story as we are able to obtain further inputs from Vertoz India.
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