MUMBAI: According to reliable sources, the Mumbai-based Shri Radhe Krishna Films (SRKF) – a well-known film production and distribution house, is all set to sign an in-film branding deal with the Dubai-based Global advertising major and cosmetics firm Russette Rossette in the coming days.
The three-film deal which was to be signed last week was delayed as SRKF Managing Director, Shri Sanjay Gupta was unavailable in Mumbai. It will be signed by the 5th or 6th of this month.
Sanjay Gupta, Managing Director and Producer, when queried said he was very excited about the deal. “This is a three-film, in-film branding arrangement. My production house Shri Radhe Krishna Films will be producing in-house three projects and we are pleased to associate with the global firm Russette Rossette for in-film sponsorship.”
The recently rebranded and renamed Russette Rossette is a major trading and corporate entity located in the Gulf, involved in diverse ventures including aviation, petroleum, finance, construction and advertising.
Shri Radhe Krishna Films is Mumbai, India based and specialises in Bollywood films, Tv serials, web series and music videos. They have also launched their OTT CineFlix and music channel which is live. A subsidiary of the company is also into events and fashion-related content.
Shri Radhe Krishna Entertainment Films, with ambitious plans to back a series of high-quality music videos and feature films. Known for his sharp business acumen and deep-rooted passion for creative storytelling, Gupta’s entry into the film and music space is already generating buzz across industry circles.
The banner’s debut project is the romantic music video “Neeli Neeli Aankhen“, directed by the critically acclaimed Sajan Agrawal. The music for the track was recorded today in Mumbai with celebrated playback singer Shahid Mallya, setting the stage for a heart-touching visual experience.
Sanjay Gupta, a highly respected figure in the corporate world, has led several successful ventures across industries. With Shri Radhe Krishna Entertainment Films, he now brings his entrepreneurial excellence and visionary leadership to cinema. Speaking about his new journey, Gupta said, “With this banner, I aim to support soulful content that blends aesthetics with emotion. I’ve always believed that storytelling has the power to inspire, and what better way to begin than with a beautiful song like ‘Neeli Neeli Aankhen‘ under the direction of Sajan Agrawal.”
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