Lucknow: Uttar Pradesh is preparing to take centre stage in the world of fashion with the upcoming Uttar Pradesh Fashion Week (UPFW), a three-day fashion and glamour extravaganza scheduled to be held in the state capital, Lucknow, during September-October. The event aims to create a major platform for the state’s rich traditional craftsmanship while bringing artisans, craftsmen, designers, makeup artistes and models together under one roof. The entire event is sponsored by Shree Parvat Solar Energy, Lucknow’s leading solar energy consultancy and installation provider.
Uttar Pradesh has long been recognized for its remarkable heritage of handicrafts, textiles, jewellery and traditional artistry. From the intricate embroidery created by chikankari karigars to the delicate ornaments fashioned by traditional goldsmiths, the state is home to thousands of highly skilled workers whose expertise has been passed down through generations. Besides local talent, designers from all over India will be part of the event.
The Uttar Pradesh Fashion Week seeks to showcase this immense talent to audiences in India and around the world. By bringing traditional craftsmanship into a contemporary fashion environment, the event intends to demonstrate how Uttar Pradesh’s heritage can become an integral part of modern fashion and luxury. This will be achieved by roping in Bhojpuri and Bollywood stars to promote Uttar Pradesh’s rich culture, tradition and craftsmanship.
The three-day event is being positioned as one of the biggest fashion and glamour events ever organised in Uttar Pradesh. Rather than focusing exclusively on established fashion designers and models, UPFW is expected to highlight talent across the entire fashion ecosystem. Traditional artisans, craftsmen, designers, makeup artistes and professional models will all play an important role in the extravaganza.
More than 500 participants are expected to be associated with the event, making it one of the largest gatherings of fashion and creative professionals in the state. The participation of such a large number of people is expected to provide opportunities for collaboration between traditional craftsmen and contemporary designers, potentially resulting in new interpretations of Uttar Pradesh’s distinctive artistic traditions. Read more
Leave a Reply